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Well done on your API work - loving it.
As I was reminded in a meeting with some guys at Digg today, it is easy to get cynical about the ability to get data portability working. But it is really important for users and businesses alike. And as such, it is worth the fight.
So again, keep trying to heard the cats. I really hope you can pull it off.
Personally, something like the Google Social Graph API is not _product_ per se, but a service. Products are used by (normal) people, and the API on its own holds very little value unless it's integrated into something that the end customer can use.
To me, launching an API with your new product not only gives it geek cred and allows new kinds of sideways usage of your product to occur, but also shows you (probably/should have) built the product on top of the API anyway.... and API driven application development is where it is at.
I do feel the API launch is a smart way to start a service or even, in some cases, a full product. I believe that we will see more of these types of releases very soon.
- Todd