Going after incremental business with superior quality to free alternatives shows the difference between an business on the offensive business and one on the defensive. Sadly, the publishing business has been on the defensive for years.
toddsampson
· 9 months ago
Spot on Ian. That's a great way of looking at it.
The analogy continues to work when you look at the way teams almost always loose when they switch to defense to protect a lead in the 4th quarter.
freestyle
· 6 months ago
Definitely a great post, giving great insight, thanks for posting!
Emma
Emo
· 6 months ago
Personally I like to read usual books more, than to listen to audio of the book. I emo do not know why. Probably simply habit. And from reading you receive more impressions.
Fucking Machine
· 6 months ago
I don't think I'm ready to embrace innovations such as the Kindle. Though it is a very promising innovation, I still prefer the mediocre books.
Back Massager
· 5 months ago
I feel the same but on the other hand that's how their business grows, they just can't afford to go different way, that perhaps the reason why media companies don't get it.
Harris
· 5 months ago
Media companies would never get it, they are kind of rigid on this.
Ways to Make Money
· 5 months ago
They should consider a different approach that people could like and emphasize on together.
All Comments
The analogy continues to work when you look at the way teams almost always loose when they switch to defense to protect a lead in the 4th quarter.
Emma